Sand Boyfriend-Fit Tee

Sand is the warm neutral that photographs like it was made for golden hour, and the Boyfriend-Fit Tee wears it in an easy, sun-washed silhouette — fitted through the shoulder, loose through the body and sleeve, built for the kind of day that starts on a boardwalk and ends at an outdoor bar. Layer it over a swimsuit, knot it with cutoffs, or wear it oversized with nothing else competing for attention; this is a color built for coastal, low-effort dressing.

It's woven from GOTS-certified organic cotton, grown without the synthetic pesticides that conventional cotton farming still relies on heavily — conventional cotton uses close to 16% of the world's insecticides despite covering only about 2.5% of global farmland, a gap organic cotton is grown to close. That cleaner growing process translates into a softer, more breathable tee that holds its warm sand tone through repeated wear, dyed and finished with non-toxic methods from farm to finished garment.

Machine wash cold and hang to dry to keep the color from washing out and the cotton from losing its softness. Buying this tee sends 10% of the purchase to ocean and wildlife conservation, the mission stitched into every KeAloha piece.